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Shoppers are expected to spend 107.4 billion online this holiday season, which would represent an increase of nearly 14 over last year, according to Adobe.
Shoppers are expected to spend 7.4 billion online this holiday season, which would represent an increase of nearly 14% over last year, according to Adobe.
Gunnar Rathbun/AP Images for Walmart
- Shoppers posted photos of nearly empty Target, Walmart, and Best Buy locations on Black Friday.
- Typically, stores are overrun with hoards of shoppers.
- This year, more people are shopping online, with more than .5 billion spent on Black Friday sales as of 5 p.m. on Thanksgiving Day.
Black Friday as we know it is dead.
While some retailers managed to draw crowds and winding lines on Thanksgiving Day with Black Friday sales, other stores remained almost eerily empty as the shopping season kicked off this year.
However, that may not necessarily be bad news for companies banking on a profitable holiday season. On Thanksgiving Day, people spent .9 billion in online sales, according to Adobe Analytics.
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